The Top Online Business To Launch In 2023 For Success

Posted on January 1st, 2023 in Online Business by John Doe

Starting an online business can seem overwhelming for beginners. With so many options and strategies to choose from, it’s difficult to know which one is the best fit.

After building multiple successful online businesses that allow me to work remotely and travel the world, I’ve discovered the top online businesses to launch in 2023.

In this comprehensive guide, I’ll share the 4 best online businesses to start as a beginner along with the pros, cons, and step-by-step instructions for each one. By the end, you’ll know exactly which online business is perfect for you to create your ideal lifestyle.

Why Start An Online Business?

Launching an online business has never been easier or more lucrative. Here are some of the main benefits:

  • Be your own boss - No more answering to a boss. You’ll have complete control over your schedule and income.

  • Work remotely - With just a laptop and internet, you can run your business from anywhere in the world.

  • Passive income - Some online business models allow you to earn money passively with little maintenance.

  • Scalable income - Unlike a 9-5 job, many online businesses have uncapped earning potential.

  • Low startup costs - It’s possible to start many online businesses for less than $100.

  • Flexible lifestyle - Create your ideal work/life balance. Work when you want, travel when you want.

As you can see, starting an online business opens up a world of possibilities and freedom. Now let’s explore the top online businesses to launch in 2023.

#1: Sell On eBay

eBay is one of the best online business to start since it already has millions of buyers. Here’s a step-by-step guide to getting started:

Conduct keyword research to find high demand products people are searching for on eBay. Some top software tools include:

  • Terapeak - Analyze eBay listing trends and hot niches
  • eBay Pulse - Get data on trending eBay categories and searches
  • Zeke Analytics - Spy on top eBay sellers to see their bestselling items

Look for products with at least 50+ daily searches and low competition.

Step 2: Source The Products

Once you’ve found winning products, it’s time to source them. You have a few options:

  • Retail arbitrage - Buy discounted products from retail stores to resell at higher prices.

  • Wholesale - Find suppliers on sites like Alibaba that will ship bulk inventory to you.

  • Dropshipping - Dropshippers ship products directly to your eBay customers.

Step 3: List On eBay

Take professional photos of your products. Write compelling titles, descriptions, and fill out all item specifics.

Price items competitively based on Terapeak sold item analysis.

Step 4: Manage Your eBay Store

Provide excellent customer service and fast shipping. Automate feedback requests and messaging with software like ecomdash.

Run promotions and sales. Create an eBay store identity and build a brand.

Pros of Selling on eBay

  • Huge buyer traffic - Over 159 million active buyers in 2022
  • Low fees - Average fees around 11% including payment processing
  • Easy to start - Proven blueprint to follow by analyzing top sellers
  • Passive income - Option to outsource fulfillment once systemized

Cons of Selling on eBay

  • Requires inventory or dropshipping - Maintaining inventory can be challenging
  • eBay fees/rules - Complex fee structure and rule changes impact profit
  • Limited branding - Harder to build brand loyalty on 3rd party marketplace

Overall, eBay is one of the best online business opportunities for beginners due to the built-in traffic and established system.

#2: Start A Shopify Store

Shopify makes it easy for anyone to create their own online store. Follow this blueprint:

Step 1: Find Winning Products

Validate demand for potential products. Check Google Trends, Amazon, and use tools like Product Mafia ↗ to spy on proven products.

Avoid oversaturated markets like supplements, jewelry, phone cases. Look for passionate niche markets instead.

Step 2: Validate Suppliers

Find reliable suppliers on AliExpress willing to dropship products to your customers.

Verify they have excellent reviews and communication. Order samples to test quality.

Step 3: Build Your Shopify Store

Sign up for Shopify and choose a theme that matches your niche.

Create product listings with quality photos and descriptions. Add legal and policy pages.

Install apps to enhance your store like email marketing and reviews.

Step 4: Drive Traffic To Your Store

Choose proven marketing strategies:

  • Influencer marketing
  • Content marketing - SEO blog posts and videos
  • PPC ads - Google/Facebook/TikTok ads
  • Email marketing
  • Retargeting campaigns

Provide an excellent customer experience to boost conversions.

Pros

  • Full control - Design your brand and customize everything
  • Higher profit margins - Avoid eBay fees
  • Unlimited potential - 7 and 8 figure stores possible
  • Own your platform - You own the customer data

Cons

  • Need traffic - Must master marketing strategies to drive sales
  • Upfront work - More initial effort vs quick eBay launch
  • Lower trust - Must build authority over time
  • Inventory/shipping - Fulfillment can complicate scaling

In summary, Shopify provides the most control and room for growth. But you’ll need a smart marketing plan.

#3: Monetize With Google AdSense

Google AdSense allows you to make money by displaying ads on your website or YouTube channel.

How To Make Money On YouTube:

  • Create a YouTube channel in a popular niche
  • Produce regular high-quality videos
  • Insert mid-roll ads after the intro
  • Place banner ads on your channel

Tips for earning the most from AdSense:

  • Target keywords with high CPM rates
  • Create evergreen long-form content over shorts
  • Build your channel and audience over time

How To Make Money From A Website

  • Start a website on a high traffic topic
  • Apply for AdSense and paste ad code
  • Place ads strategically within content
  • Target informational articles and product reviews

Pros

  • Extremely passive - Earn from traffic while you sleep
  • Anyone can do it - No skill or experience required
  • Low cost model - Free to start and upload videos

Cons

  • Unpredictable income - Google algorithm changes impact earnings
  • Need authority sites - Takes time to rank and build traffic
  • Competitive niches - Harder to rank in saturated markets

In summary, AdSense is easy to start but earnings rely heavily on traffic and Google’s policies.

#4: Affiliate Marketing

Affiliate marketing is my #1 recommendation for beginners due to the low barrier to entry and high upside.

Here’s an overview of how it works:

  1. Find great affiliate programs related to your niche

  2. Join the programs to access affiliate links

  3. Promote the affiliate links through different channels

  4. Earn commissions when someone makes a purchase

Some top affiliate programs:

  • Amazon Associates
  • ShareASale
  • ClickBank
  • Rakuten
  • CJ Affiliate

Affiliate Marketing Strategies

  • Content marketing - Rank articles and videos targeting buyer keywords

  • Email marketing - Build a subscriber list and send promotions

  • PPC ads - Run affiliate offers through platforms like Facebook Ads

  • Influencer marketing - Partner with influencers/bloggers in your niche

The combination of multiple strategies results in the highest conversions and commissions.

Pros

  • Low risk - No inventory or overhead. Pay only for results.

  • High payouts - Up to 75% commissions with digital products

  • Unlimited scalability - Add more offers and traffic sources

  • Various marketing options - Leverage your strengths

Cons

  • Delayed results - Takes time to see income initially

  • Need traffic - Requires marketing skills to promote offers

  • Cookie durations - Some programs only pay out once

  • Fly by night vendors - Do due diligence on each program

By providing tons of value and recommendations for products you believe in, it’s possible to build a highly profitable affiliate marketing business.

Which Is The Best Online Business For Beginners?

So which online business model is best for total beginners in 2023?

In my opinion, affiliate marketing is the best way for most people to start for these reasons:

  • Nearly zero startup costs - Can get started for under $100
  • Easiest business model - Avoid inventory/shipping headaches
  • Proven formula - Clear path to follow for success
  • Flexible
    However, don’t count out the other business models just yet. Here’s my recommendation based on your skills and interests:

If you enjoy buying/selling and don’t mind shipping…

eBay or Shopify will play directly to your strengths. With eBay, you can start selling in literally minutes by listing a few items you have around your house.

Shopify will enable you to have more control over your brand and store experience. But it requires more technical skills.

If you prefer creating content and want passive income…

Google AdSense monetization through a YouTube channel or website is a great option. But keep in mind the earnings rely heavily on traffic and Google’s policies.

If you want low risk and unlimited potential…

Affiliate marketing checks all the boxes. You can start promoting affiliate offers related to your hobbies and interests with no overhead.

And you can scale your earnings over time by expanding to more offers and traffic sources.

Make Your Decision Based On You

Rather than get overwhelmed by the options, think critically about your skills, interests, finances, and lifestyle goals.

Then match those to the online business that aligns closest. This will set you up for long-term success.

For most beginners, affiliate marketing is the easiest model to start while requiring minimal technical skills. But follow your passion, not the herd.

Now that you know the top online businesses to launch in 2023, it’s time to get started!

Ready To Launch Your Online Business?

Thanks for reading my complete guide on the best online businesses to start in 2023!

I hope this breakdown of the pros, cons, and step-by-step blueprint for each business model gives you clarity.

Just remember, any of these can work. Affiliate marketing just tends to have the lowest barrier to entry for complete beginners.

But choose the one that excites you and play to your natural strengths.

To learn more tips for starting a successful online business, grab my free training below. You’ll get access to:

  • Step-by-step blueprint for earning your first $1,000 online
  • My proven method for generating passive income
  • The biggest mistakes to avoid